Mizoram Beauty Brand marks its presence at Vogue Beauty & Wellness Awards

Mizoram: Lawm from the hills, a beauty brand from Mizoram was among some of the top brands, industry experts, and celebrities who were invited to the exclusive Vogue Beauty & Wellness Awards 2025 powered by Tira Beauty held recently at Mumbai. Sharing about their presence at the prestigious event, Puipuii Hmar, Founder, Lawm from the hills, said, “It feels great to be present among prominent brands and names and represent our Northeast region in a huge platform like this. We really hope to bring a change in the beauty industry with our products, the raw materials of which are sustainably sourced from across Mizoram.” The beauty industry being cluttered with a myriad of products, Lawm from the hills launched in 2022, offers everyday beauty basics that do just what they promise without overwhelming the consumer. Lawm (meaning Joy in Mizo) from the hills, was the only Northeast beauty brand to attend the event where Vogue India headed by Rochelle Pinto, awarded celebrities, who have made achievements in the field of beauty, wellness and advocacy, like Shilpa Shetty, Aditi Rao Hydari, Bhumi Pednekar, Samantha Ruth Prabhu, Tiger Shroff and Sara Tendulkar. Bhakti Modi, CEO & Co-founder of Tira Beauty talked about the importance of building a brand driven by purpose in an industry that is overwhelmed with new brands. Lawm from the hills sources pure natural ingredients with the help of the farming communities of Mizoram to create effective beauty basics by combining the richness of nature with the best of science. Their products are available on their website - www.lawm.in, Myntra and will be onboarding soon on Tira Beauty, Nykaa, and Zepto. You can reach out to them via their social media page (instagram) - @lawm.fromthehills.