Justin Bieber Returns with Bold New Album Swag

Entertainment Desk: Global pop sensation Justin Bieber has made a triumphant return to the music scene with the release of his highly anticipated seventh studio album, Swag. Packed with 21 dynamic tracks, the project showcases Bieber’s evolution as an artist and features an eclectic lineup of collaborators including Gunna, Sexyy Red, Druski, Dijon, Lil B, Cash Cobain, Eddie Benjamin, and gospel icon Marvin Winans.

Produced by Bieber alongside a powerhouse team—Carter Lang, Dylan Wiggins, Daniel Caesar, mk.gee, Daniel Chetrit, and Knox Fortune—Swag had fans buzzing even before its drop. Teasers appeared earlier today in the form of cryptic billboards across cities like Atlanta, Los Angeles, and even Iceland, displaying Bieber’s face with the lone word: Swag.

Adding to the excitement, Bieber confirmed the release with an Instagram video unveiling a near-complete tracklist in Times Square, along with behind-the-scenes shots from what appears to be the album’s cover shoot—featuring intimate moments with his wife Hailey and their son, Jack Blues.

The album marks Bieber’s first full-length project since Justice (2021), which debuted at No. 1 on the Billboard 200 and delivered chart-topping singles such as “Peaches” and “Hold On.” Since then, the pop star had largely stepped back from the spotlight, cancelling parts of his Justice World Tour in 2022 to focus on his health.

With Swag now officially out, Bieber signals a confident and creative new chapter—returning to center stage on his own terms.