‘Radio Reimagined: Thriving in the Digital Age’ - Enriching panel discussion at WAVES 2025

Mumbai:A panel discussion on the subject ‘Radio Reimagined: Thriving in the Digital Age’ brought together global experts to engage in an insightful discourse at WAVES 2025 today.The esteemed panellists included the pioneer of commercial radio Jacqueline Bierhorst, Digital Radio Mondiale (DRM) Chairman Ruxandra Obreja, Vice Group Leader of DRM Alexander Zink, ex-CEO of Prasar Bharati and Co-Founder of Deep Tech for Bharat Shashi Shekhar Vempati and noted broadcast technology expert Ted Laverty. Nisha Narayanan, Director & COO of Red FM moderated the conversations with expertise and led to throwing lights on the factors influencing the radio broadcasting industry. Jacqueline Bierhorst feels that digital radio is likely to be the primary format in the future, as it offers advantages like better sound quality, more reliable transmission, and the ability to integrate multimedia elements. “While analog radio remains relevant in some contexts, particularly for simpler communication and in areas with limited digital infrastructure, the shift to digital broadcasting is ongoing and expected to continue”, she opined. Cost saving happens by switching from analog to digital, they informed.However, Jacqueline Bierhorst and Alexander Zink noted that broadcast is an important backing point needed during exigencies like terrorist attacks, floods etc., when digital networks may not always work. DRM Chairman Ruxandra Obreja noted on this point that it is important to preserve analog radio in India which reaches out to 600,000 villages. In case of exigencies, undoubtedly broadcast radios are more likely to reach out to a larger population, remarked the experts. “The challenge is to introduce new technologies, without disrupting the old ones”, noted Ruxandra Obreja.Jacqueline Bierhorst mentioned the classical 5Cs namely, Conciseness, Clarity, Confidence, Control and Capability, and juxtaposed them with the new 5 Cs essential in the era of a thriving digital radio infrastructure. These are: Coverage, Content, Consumer Devices, Car, Communication. She advised to make sure that the radio network is covering the right areas where listeners are based.Measurement of listenership is an important step to take concerted efforts for enabling the sector to prosper.